Hotel loyalty schemes explained

Hotel Loyalty Schemes
A recent survey revealed 14% of British business travellers are unsure of what a loyalty scheme is and 45% aren't being very satisfied with the rewards they get. 

But hotel loyalty clubs can work well for frequent travellers and small businesses can use them to save money. Rebecca Lee, hotel supplier relations manager at Corporate Traveller's parent company Flight Centre Travel Group explains: 

"Points can be used to redeem a huge variety of products and services, not simply future hotel stays. For people travelling in key business locations, many chains often have a business lounge that rewards members have exclusive access to. This is a quiet working environment, which often provides breakfast and evening snacks, therefore reducing the total cost of the trip. And as Corporate Traveller has access to rates for rewards members, there is no need for travellers to go directly to the hotel website."

All loyalty programmes work along similar lines, allowing members to earn points on room bookings and other purchases.

Members start off on an entry level and work their way through different tiers, with each tier giving a higher number of points and better perks.

It can be confusing to work out which scheme is best for a particular business and the best scheme on paper may not be best for an individual or their business.

*Travel Loyalty Report 2017, compiled by Wanup

**Diagram shows main loyalty programmes on the market - others are available. Contact individual hotel groups for full list of benefits.

Hilton Hotels & Resorts

Loyalty club: Hilton Honors

Brands: 14 brands, including Hilton Hotels & Resorts; DoubleTree by Hilton; Waldorf Astoria Hotels & Resorts and Conrad

Levels: Member, Silver, Gold, Diamond

More details: Hiltonhonors3.hilton.com

 
MEMBER LEVEL: KEY DETAILS 
  • Guaranteed discount, changeable and refundable rates
  • Mobile check-in up to 24 hours in advance
  • Standard internet access
  • Late and express check-out
  • Second guest stays free
DIAMOND LEVEL: KEY DETAILS
  • Achieved after 30 stays, 60 nights or 120,000 Hilton Honors Base Points in a calendar year; as Member level plus:
  • Room upgrades when available
  • Choice of bonus points or another option, such as complimentary breakfast, water or snack
  • 48-hour room guarantee
  • 50% bonus on Hilton Honors Base Points earned
  • Fifth night free when using points to book a stay 
  • Executive floor lounge access where available

    Carlson Rezidor

    Loyalty club: Club Carlson

    Brands: Seven in total, including Radisson brands; Park Plaza; Park Inn by Radisson

    Levels: Red, Silver, Gold, Concierge

    More details: Clubcarlson.com 

     

    RED LEVEL: KEY DETAILS
    • Up to 10% off rates
    • Points can be earned on room service and on meetings and events
    • 9,000 points earn an 'Award Night' with no blackout dates on standard rooms
    • Points can also be redeemed for airline miles, gift cards, prepaid cards and more
    • 5% discount on food and beverage
    CONCIERGE LEVEL: KEY DETAILS
    • Red level benefits plus:
    • 75 nights / 30 stays per calender year; as Red level, plus:
    • Early check in or late check-out on request
    • In-room welcome gift
    • Room availability guarantee when booked 48 hours ahead
    • Continental breakfast
    • 20% discount on food and beverage
    • 75% point bonus on eligible stays

     

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