Travel first or tech first?
Where would we be now without technology? In the business travel world we rely on platforms, dashboards and tools to do everything, whether it’s assessing travel volumes and spend in reporting, booking trips or managing risk. It’s technology that co-exists with and assists our teams perfectly; the ultimate package. Those that have not invested in technology are being left behind.
There are two types of companies building travel technology. Some with years of experience and knowledge of the travel industry behind them and others that are technology experts breaking into the travel space.
Those with the travel experience know the industry inside and out. They’ve seen the good, the bad and the ugly over the years. It means that tech platforms have been built to be flexible; taking into account the complexities and nuances of business travel. Remember, business travel is not the same as leisure travel. Business travel has more considerations and factors that require specific tools and functions to be built into technology platforms. From customer relationships and experience, travel companies know what needs to be improved and have roadmaps in place for future developments.
An advantage that tech-first experts have coming into the travel industry is the ability to offer a great user experience, and who wouldn’t want that! However, they don’t always have the added support of travel experts to fully understand the business travel niche. A common misconception of these experts is that whatever technology works for booking holidays must work for business trips, right? The truth is, it’s not always as easy as that, especially when you have different countries and requirements to consider. Roadmaps often have to be adjusted from their original plans to work for client needs.
A travel company’s experience and knowledge builds the platform that travel managers and travellers need. A platform that has the latest innovation for booking, monitoring, reporting and more. A platform that has the flexibility to evolve with your company’s needs. This is why we’ve doubled down on technology and invested £100m over the last 18 months to upgrade the digital travel experience.
Let’s not forget that technology is nothing without the people behind it. The service provided by our teams blends seamlessly with technology for a frictionless experience. It’s why we’ve been around for 30 years and continue to invest heavily in our digital solutions. And lean in because we’ll let you in on a little secret – we’ve got an exciting new launch in 2021. If you’d like to understand how we work a bit further and see our tech in action, get in touch today.